ABU DHABI INVESTMENT AUTHORITY

Jumping on a plane for the world’s largest sovereign wealth fund

📍 ABU DHABI

PROJECT: WEB DESIGN

Abu Dhabi Investment Authority is one of the world’s largest sovereign wealth funds. They commissioned S1T2 to create a unique website that attracted the best minds from around the world without showing too much of the inside of a brand that is elusively respected around the world.

ROLE: LEAD DESIGNER

This was a unique experience for me. My first weeks into moving to Melbourne, I was flown to Sydney and the Abu Dhabi, to be part of the discovery workshop, and then start my new job as designer, leading this project with the new philosophy of my new company Story 1st Technology 2nd.


READ THE S1T2 CASE STUDY

This case study is written from my perspective focussing on design, its process, craft and outcomes. S1T2 has a full case study about the wider project from content to technology which you can read here. For Francisco’s design process stay right here.

The world’s largest sovereign wealth fund

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Inspired by Abu Dhabi

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Story 1st

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Technology 2nd

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Limitless art direction

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A truely unique interactive website

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HIT ME UP FOR MORE 🤙🏽

This case study is written from my perspective focussing on design, its process, craft and outcomes. S1T2 has a full case study about the wider project from content to technology which you can read here. For Francisco’s design process stay right here.

BIG DESIGNER ENERGY

Earth

Hope that hit the spot.

Stay in touch,
say hi
and keep posted.

Hit me up:

frebello.design@gmail.com
@franciscolondon
Francisco Rebello