RBS DIGI DOCS
RBS and Sapient had created a revolutionary way of applying for loans without paper forms. It was submitted for a host of different awards and they needed a fittingly brilliant video for its nomination.
RBS and Sapient had created a revoloutionary way of applying for loans without paper forms. It was submitted for a host of different awards and they needed a fittingly brilliant video for its nomination.
Industry: Finance
Industry: Finance
Industry: Finance
Industry: Finance
Industry: Finance
Project: Art Direction
Project: Art Direction
Project: Art Direction
Project: Art Direction
Project: Art Direction
Agency: SapientRazorfish
Agency: SapientRazorfish
Agency: SapientRazorfish
Agency: SapientRazorfish
Agency: SapientRazorfish
Client: Royal Bank of Scotland
Client: Royal Bank of Scotland
Client: Royal Bank of Scotland
Client: Royal Bank of Scotland
Client: Royal Bank of Scotland
SETTING OUT IN THE RIGHT DIRECTION
SETTING OUT IN THE RIGHT DIRECTION
SETTING OUT IN THE RIGHT DIRECTION
Armed with a script and a basic narrative, we knew that we had to create this animation using just stock photography. To execute this in slick way, I sought inspiration from fashion and fin-tech brands to create this minimal, fresh scene.
Armed with a script and a basic narrative, we knew that we had to create this animation using just stock photography. To execute this in slick way, I sought inspiration from fashion and fin-tech brands to create this minimal, fresh scene.
Armed with a script and a basic narrative, we knew that we had to create this animation using just stock photography. To execute this in slick way, I sought inspiration from fashion and fin-tech brands to create this minimal, fresh scene.
Armed with a script and a basic narrative, we knew that we had to create this animation using just stock photography. To execute this in slick way, I sought inspiration from fashion and fin-tech brands to create this minimal, fresh scene.
MIXED MEDIA
MIXED MEDIA
MIXED MEDIA
We found assets for the objects online, and created the vector background ilustrations ourselves. To create the main character of the animation we used a stock photo of a man. We cut out his limbs to animate, and used my friend Steffano's face to play out the expressions of the story.
We found assets for the objects online, and created the vector background ilustrations ourselves. To create the main character of the animation we used a stock man cut out all his limbs to animate, and used my friend Steffano's face to play out the expressions of the story.
A NEW WAY TO PROCESS APPLICATIONS
A NEW WAY TO PROCESS APPLICATIONS
The video was to communicate why time will be saved with this new technology. We had to be clear and concise in our visuals and story-telling to articulate this to the award judges.
The video was to communicate why time will be saved with this new technology. We had to be clear and concise in our visuals and story-telling to articulate this to the award judges.
The video was to communicate why time will be saved with this new technology. We had to be clear and concise in our visuals and story-telling to articulate this to the award judges.
THE RESULTS
THE RESULTS
Not only was this great techonology, it was something that customers really took to and was great success for the bank.
Not only was this great techonology, it was something that customers really took to and was great success for the bank.
Not only was this great techonology, it was something that customers really took to and was great success for the bank.
AWARD WINNING
AWARD WINNING
The Digi Docs video was really well recieved, showcased around the agency, and helped RBS and Sapient take home many awrds including #dodifferent awards, FST Tech Awards and Digital Impact Awards among many others,
The Digi Docs video was really well recieved, showcased around the agency, and helped RBS and Sapient take home many awrds including #dodifferent awards, FST Tech Awards and Digital Impact Awards among many others,
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