EUROPEAN TOUR
EUROPEAN TOUR
Part of the Digital transformation pitch for the European Tour Professional Golf Association. As lead designer on the pitch I had the task of bringing drama and emotion to the forefront of the visual experience.
Part of the Digital transformation pitch for the European Tour Professional Golf Association. As lead designer on the pitch I had the task of bringing drama and emotion to the forefront of the visual experience.
Industry: Sports
Industry: Sports
Industry: Sports
Industry: Sports
Industry: Sports
Project: Website Pitch
Project: Website Pitch
Project: Website Pitch
Project: Website Pitch
Agency: SapientRazorfish
Agency: SapientRazorfish
Agency: SapientRazorfish
Agency: SapientRazorfish
Client: European Tour PGA
Client: European Tour PGA
Client: European Tour PGA
Client: European Tour PGA
Client: European Tour PGA
'INSIDE THE ROPES'
'INSIDE THE ROPES'
Looking to bring the fans closer to the players and showcase the emotions of the game. We found inspiration from photographers and other brands that really caught the emotional tension of being an athlete.
Looking to bring the fans closer to the players and showcase the emotions of the game. We found inspiration from photographers and other brands that really caught the emotional tension of being an athlete.
THE OPEN
THE OPEN
We used a clean and fresh approach to typography and icons, we retouched photos to add drama, and used an editorial layout that mirrored the open space of a golf course.
We used a clean and fresh approach to typography and icons, we retouched photos to add drama, and used an editorial layout that mirrored the open space of a golf course.
MEET RAFA
MEET RAFA
Looking deep into what motivates Rafael Cabrera-Bello, our profile page takes you beyond his golf credentials, we show you where he grew up and his philosophies on life.
Looking deep into what motivates Rafael Cabrera-Bello, our profile page takes you beyond his golf credentials, we show you where he grew up and his philosophies on life.
THE SCOTTISH OPEN
THE SCOTTISH OPEN
With so many locations across Europe, we treated the venue pages as a hub for that location, with it's own branding, and travel itinery.
With so many locations across Europe, we treated the venue pages as a hub for that location, with it's own branding, and travel itinery.
OLI FISHER
OLI FISHER
FInally we showcase a young up-and-comer, and follow them around the tour, getting up close and personal and staying true to our 'Inside the Ropes' mantra.
FInally we showcase a young up-and-comer, and follow them around the tour, getting up close and personal and staying true to our 'Inside the Ropes' mantra.
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