TROPICOOL
TROPICOOL
Tropicool is a created by and home to the art and illustrations of Francisco Rebello. The art is available to buy in the form of prints and shirts for the world to embrace.
Tropicool is a created by and home to the art and illustrations of Francisco Rebello. The art is available to buy in the form of prints and shirts for the world to embrace.
Industry: Fashion
Industry: Finance
Industry: Finance
Industry: Finance
Industry: Fashion
Project: Brand
Project: Art Direction
Project: Art Direction
Project: Art Direction
Project: Brand
Agency: None
Agency: SapientRazorfish
Agency: SapientRazorfish
Agency: SapientRazorfish
Agency: None
Client: Tropicool
Client: Royal Bank of Scotland
Client: Royal Bank of Scotland
Client: Royal Bank of Scotland
Client: Tropicool
STARTING WITH THE ART
STARTING WITH THE ART
I began by collecting all my previous graphic prints and art that I had created over the years, selecting my favourite designs, reworking and refining them into Glicee Fine Art Prints.
Armed with a script and a basic narrative, we knew that we had to create this animation using just stock photography. To execute this in slick way, I sought inspiration from fashion and fin-tech brands to create this minimal, fresh scene.
I began by collecting all my previous graphic prints and art that I had created over the years, selecting my favourite designs, reworking and refining them into Glicee Fine Art Prints.
PRINTS TO T-SHIRTS
PRINTS TO T-SHIRTS
The prints I had designed were very graphic and bold, and went well on T-shirts. After finding a print on demand manufacturer, I printed out my designs and took photos of the shirts on my friends in cool locations.
The video was to communicate why time will be saved with this new technology. We had to be clear and concise in our visuals and story-telling to articulate this to the award judges.
The prints I had designed were very graphic and bold, and went well on T-shirts. After finding a print on demand manufacturer, I printed out my designs and took photos of the shirts on my friends in cool locations.
TROPICOOL
TROPICOOL
Wanting a brand to hold everything together, I opted for the name of my old Tumblr page. The name comes from my Dad's old Refrigeration business in Goa, and Goa inspired the colours and palm tree icon of the brand.
Not only was this great techonology, it was something that customers really took to and was great success for the bank.
Wanting a brand to hold everything together, I opted for the name of my old Tumblr page. The name comes from my Dad's old Refrigeration business in Goa, and Goa inspired the colours and palm tree icon of the brand.
THE WEBSITE
THE WEBSITE
With a lot interest on Instagram and a brand in place, I created an e-commerce website using Big Cartel. Filled with the yellow Tropicool patterns, the lifestyle images, and my very own copywriting, and inspirational videos, Tropicool became live.
With a lot interest on Instagram and a brand in place, I created an e-commerce website using Big Cartel. Filled with the yellow Tropicool patterns, the lifestyle images, and my very own copywriting, and inspirational videos, Tropicool became live.
OUR FIRST EXHIBTION
OUR FIRST EXHIBTION
The opportunity came to have an exhibition at Eden House, SapientRazorfish, London. I used my brand to create posters and emails to advertise the event, and curated a really fun afternoon, with beer and samosas.
The opportunity came to have an exhibition at Eden House, SapientRazorfish, London. I used my brand to create posters and emails to advertise the event, and curated a really fun afternoon, with beer and samosas.
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