MENULOG BALLER BANQUET
When Snoop Dogg inspired our munchies-based game for Menulog
📍 AUSTRALIA
PROJECT: GAME WEBSITE
Menulog (Just Eat), riding high off their global Snoop Dogg campaign, commissioned S1T2 to help capitalise on this wave with an online loyalty game in the realms of their advert. We put together our Baller Banquet website, where your Menulog orders help you win Menulog vouchers and level up your baller banquets.
ROLE: ART DIRECTOR
I love Snoop Doggy Dogg, so this project was a dream — but also a huge challenge. Baller Banquet was my concept. I led the art direction of photography and illustration, and designed the UI. But the project was really an orchestra of developers, animators, and illustrators, coordinated by the creative director to make it come to life.
READ THE S1T2 CASE STUDY
This case study is written from my perspective focussing on design, its process, craft and outcomes. S1T2 has a full case study about the wider project from content to technology which you can read here. For Francisco’s design process stay right here.
S1T2 CASE STUDY Inspired by the Doggfather himself
Menulog (Just Eat) rolled out a worldwide campaign starring Snoop Dogg, pairing food delivery with a slick hip-hop music video shot across luxurious locations. It was already part of the global culture — recognised as easily in London as it was in Sydney.
A game of levelling up through ordering our food challenges
Following the campaign, Menulog ran a month-long loyalty rewards push and approached S1T2 to turn it into something interactive — a way to keep users coming back and ordering more. We created Baller Banquet, a game where you sit inside a series of exaggerated, luxurious scenes. You start in your living room with a simple pizza order, then level up through increasingly over-the-top banquet worlds as you complete real Menulog orders.
Creating our fantasy parties through illustration and motion
Through S1T2’s creative style and UX foundation, the game came to life through a combination of art direction and smart use of technology. We created immersive 3D scenes that responded to phone tilt, allowing players to look around while sitting at the centre of a circular banquet table. Characters and environments were built using photography, while bespoke Lottie animations brought energy and movement to every scene — keeping the experience lightweight, expressive, and constantly in motion.
Our art direction balanced playfulness with efficiency, using stock photography to build characters, then layering a Pinterest-inspired illustration style to give each one a more expressive, animated feel.
Using Lottie and collaborating with a talented illustrator, we created a suite of lightweight cartoon animations. These were layered throughout each scene to keep the worlds feeling alive, playful, and constantly in motion.
User interfaces designed to keep you hooked
Outside of the animated scenes, the core of the UX and UI was designed to keep people hooked through moments of reward and celebration. Every order triggered a small win — reinforcing the feeling of progress and giving users a reason to come back and do it again.
