KINETIK
This venture capitalist group investing in ‘Technology for Good’ needed a brand and website. We helped form an identity and online presence to attract the interest of the world’s innovators.
This venture capitalist group investing in ‘Technology for Good’ needed a brand and website. We helped form an identity and online presence to attract the interest of the world’s innovators.
Industry: Technology
Industry: Technology
Industry: Technology
Project: Brand / Website
Project: Brand / Website
Project: Brand / Website
Agency: Else London
Agency: Else London
Agency: Else London
Agency: Else London
Client: Kinetik
Client: Kinetik
Client: Kinetik
STARTING FROM SCRATCH
STARTING FROM SCRATCH
STARTING FROM SCRATCH
The project began with no name, no logo and no brand. We worked together with the client to articulate a brand that they could embody. When the name Kinetik was chosen, we explored the meanings of the word and how that could be visualised in moodboards and logos.
The project began, with no name, no logo and no brand. We worked together with the client to articulate a brand that they could embody. When the name Kinetik was chosen, we explored the meanings of the word and how that could be visualised in moodboards and logos.
The project began, with no name, no logo and no brand. We worked together with the client to articulate a brand that they could embody. When the name Kinetik was chosen, we explored the meanings of the word and how that could be visualised in moodboards and logos.
FROM LOGO TO BRAND
FROM LOGO TO BRAND
We decided on three visual routes, geometric, bold typography, and organic energy. We presented three logos, each with their own propositions. In the end we decided on logo with open lettering, made from lines and arrows -Embodying Kinetik's open ended, connected vision of the future.
We decided on three visual routes, geometric, bold typography, and organic energy. We presneted three logos, each with their own propositions. In the end we decided on logo with open lettering, made from lines and arrows -Embodying Kinetik's open ended, connected vision of the future.
We decided on three visual routes, geometric, bold typography, and organic energy. We presneted three logos, each with their own propositions. In the end we decided on logo with open lettering, made from lines and arrows -Embodying Kinetik's open ended, connected vision of the future.
FROM LOGO TO BRAND
FROM LOGO TO BRAND
With a logo chosen, we pulled it apart to create some brand rules, and develop a look and feel that would inform the design of the website. We worked with a photographer to create a fresh, open look for a tech firm.
With a logo chosen, we pulled it apart to create some brand rules, and develop a look and feel that would inform the design of the website. We worked with a photographer to create a fresh, open look for a tech firm.
A HOME FOR INNOVATION
A HOME FOR INNOVATION
The end result was a beautiful, slick, responsive website that brought together our shiny new brand. Kinetik was now a fully fledged technology brand and continues to add tech start-ups to it’s roster proudly standing by the logo that we designed.
The end result was a beautiful, slick, responsive website that brought together our shiny new brand. Kinetik was now a fully fledged technology brand and continues to add tech start-ups to it’s roster proudly standing by the logo that we designed.
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